Introducing BEER POINT, an innovative concept in the Czech Republic inspired by a Swiss franchise model.
The main idea behind BEER POINT is to bring together Czech beer culture, modern gastronomy and tourism in a unique and interactive experience.
The venue features an interactive bar offering 14 different types of beer, along with several TV screens showing films about the tradition of world-famous Czech beer.
Visitors can discover how Czech beer is brewed while learning about the rich history and modern developments of the Czech brewing industry.
Each guest receives a special interactive NFC card, available in multiple languages. The card allows visitors to sample different beers, order refreshments and purchase original beer-themed souvenirs.